Anti-Pink


The idea for the Anti-Pink button came about spontaneously as my midwife complained about the endless amounts of pink on baby girls during an acupuncture session. She joked that an Anti-Pink Law should be passed – and a short while later the Anti-pink button on I Dream Elephants was born. What began as a joke has become a huge success. Almost every customer has a look at it and is inspired by it. Anti-Pink is more than just simply replacing the colour pink with black or grey. No matter whether it is girly or cool, vintage or modern, Anti-Pink brings together everything that international children’s wear designers have to offer. Anti-pink is everything, except pink.

Have a look at our current anti-pink ideas here.




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