The idea for the Anti-Pink button came about
spontaneously as my midwife complained about the endless amounts of pink on
baby girls during an acupuncture session. She joked that an Anti-Pink Law
should be passed – and a short while later the Anti-pink button on I Dream
Elephants was born. What began as a joke has become a huge success. Almost
every customer has a look at it and is inspired by it. Anti-Pink is more than
just simply replacing the colour pink with black or grey. No matter whether it
is girly or cool, vintage or modern, Anti-Pink brings together everything that
international children’s wear designers have to offer. Anti-pink is everything,
except pink.
Have a look at our current anti-pink ideas here.
Have a look at our current anti-pink ideas here.
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