Thursday, 10 April 2014

Grab yourself a bargain

Good news! We have just launched our short and sweet Mega Mid Season SAMPLE SALE! 

Find samples, past season stock, and a few lucky teasers of the current season at amazing prices. We need to make space in our stockroom and have to clear a few things out.
Many items below £10! Lucky you!! :)

Best wishes! Beatrix & Christina

Thursday, 3 April 2014

Calling all little gigglers

Have you always dreamed of seeing your little one’s face on the cover of a magazine? Well now’s your chance! Babyexpert and Dentinox have launched their 2014 Gorgeous Little Gigglers competition. The winner will be treated to a photo shoot and appear on the cover of Prima Baby.

If you want to take part, All you need to do is upload a photo of your little one til Sunday 25 May, 2014. 
An expert panel of judges will then shortlist 10 finalists, who will be invited to a photo shoot in London, with all travel expenses paid. Following the photo shoot, the judges will make their final decision, and the winner’s photo will appear on the cover of issue 10 of Prima Baby (on sale 4 September to 1 October).

For more information click here. Good luck everyone!

Friday, 28 March 2014

      We are often asked, why some pieces from our collection are not always available in every size. By way of an answer today we will give you a quick look behind the scenes. Online shops like I Dream Elephants actually buy their stock a whole year in advance. We have just placed all of our orders for the coming winter (amazing collections by the way). The manufacturers stick to this and produce what has been ordered. If you have missed out on your size, we have hardly any chance to order any more, which obviously always makes us sad. So our tip is: if you like something, order it quick. Here is a short summary of our bestsellers this month.

Tuesday, 18 March 2014

Popupshop is back

After a few years of absence, Danish Popupshop is back with a roar at I Dream Elephants. We have always kept our eyes on this wonderful brand and decided to bring it back in the shop for Summer 2014. It's a collection of basics matched with wild animal photo print pieces. Their statement clothing have the tigers, leopards and polar bear prints which we see on swim wear, shirts, socks and even towels.  

Popupshop was founded seven years ago and has since then developed from a brand with mostly plain styles to a brand characterised by the love of nature and wildlife. Twice per year they bring a wonderful collection that is basic, classic and never out of style. Designer Marie Louise Mogensen designs unisex, easy to wear and easy to match pieces. The production is focused on sustainability through using organic fabrics and dyes without heavy chemicals. 

Welcome back to I Dream Elephants!


Sunday, 16 March 2014

Happy St. Patrick's Day

Some GREEN inspiration from I Dream Elephants today.
Happy St. Patrick's Day!

1. Shorts from Bobo Choses
2. Bodies from Bobo Choses
3. Shirts from Beau Loves and Bobo Choses
4. Sweatshirts and cardigan from Beau Loves, Bobo Choses and Scotch Shrunk

Wednesday, 12 March 2014

Going local at 'The Showcase London'

We are proud to announce that from this week on we will be showing a selection of our summer collection at "The Showcase London" in Belsize Park - a lovely little shop for family, fashion and lifestyle brands. We start off with beautiful pieces from Mini Rodini, Scotch and Soda and Molo Kids, but will be constantly changing and refreshing our display. You are welcome to have a peek!

The Showcase London
69 Belsize Lane 

Thursday, 27 February 2014

All eyes on Scotch...

We have had this great Dutch brand for quite a few years now, Scotch Shrunk - born in Amsterdam. The brand started as a men's fashion brand Scotch & Soda already in the 80's, but reshaped and relaunched as we currently know it in 2002. The brand for the boys and little brothers was added in 2008 under the name Scotch Shrunk. Since then we have also seen the addition of the wonderful lines for women Maison Scotch and trendy girls Scotch R'belle.

The style of Scotch Shrunk is cool, different and always top quality. We love the way they combine the pieces, sometimes a little bit crazy :) but oh so stylish. They describe themselves as "classic in many ways, but young and fast-forward when it comes to bringing clothes to the market place". Each season they bring two lines of boys garments; the main Scotch Shrunk line and the Amsterdam Blauw line. The latter being the denim range with more classic pieces. The main Scotch Shrunk line always has a red line through the collection. This season it's called Playa Papaya and we see palm trees, coconuts, tropical flowers and sun bleached fabrics. All made to be worn on warm summer days in the city or on the beach! We long so much!!

The Summer 2014 Scotch Shrunk collection has already arrived in our shop (just a few pieces outstanding) and you can find them all here. We are currently not stocking new Scotch R'belle but are keeping a close eye on this amazing brand for the next season and we still have a few past season pieces at great prices here. Your feedback and opinions around this brand is much appreciated! Please leave a comment or email us on

The trend of Summer 2014, Pineapples and Palm trees.

From the 'Playa Papaya' lookbook

Scotch R'belle Summer 2014

Boys' Amsterdam Blauw 2014

All photos: Scotch Soda