About us


“After our children were born we couldn’t find what we wanted anywhere”. That is the motto of many businesses, but NOT ours. On the contrary – we were so impressed by the variety of fantastic children’s wear that we turned our passion for always finding only the best for our children into our job.

The result is I Dream Elephants – a unique online boutique offering stylish outfits for babies and kids up to  10 years of age.We handpick individual garments from designers who specialise in creating stylish clothing for babies and children.

Our inspiration? Children. The spontaneous way in which our own children combine clothing such as large-flowery skirts with small-flowery blouses or stripes with checks, always makes us laugh and reminds us of the ease and playfulness, with which children approach the subject of fashion. Sometimes we even bring our own children with us to the manufacturer’s showrooms and let them pick out their favourite pieces from a collection.

Our favourite brands? We don’t have one clear favourite, but we both have a crush on Bobo Choses, the Spanish brand with its unique and quirky prints. Coming from Sweden, Christina naturally brings a Scandinavian influence to the shop. Beatrix keeps up the balance towards the rest of Europe and can hardly wait for her son to grow into the things from Scotch Shrunk. But basically we love everything that we choose for I Dream Elephants. We are our own best customers. J

Our own little pet-hates of fashion? A knee-length blue denim skirt with chunky trainers, which was only put on in order to please the aunties and even then wasn’t right, is definitely one of them. Or “snow-washed” stainy jeans….Or neon coloured shorts, even though they are “IN” again.

Our mission? We want to provide kids with stylish and affordable outfits by combining basic essentials with quirky cool pieces.

Welcome to I Dream Elephants!

No comments:

Post a Comment