No added sugar - London's pride

We’ve been keeping an eye on No Added Sugar for a while. We have previously stocked their classic collection with the ever so famous 'lock up our daughters' slogan, but we liked the 'born and bred in London' brand so much that we decided to start stocking their full collection as well.

The designs are truly unique with a distinct 'no added sugar-look' - quirky clothing, which can be beautifully combined with any other basics. The quality is just fantastic and still so wearable.

No Added Sugar's motto is to inject a little bit more adventure to your little one's wardrobe and their ethos is to produce high quality witty kid's wear. Just what we want!

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